Let me just start by saying this has got to be the MOST requested post E V E R! I have gotten countless DMs and messages telling me to write this post so I am finally delivering ;)
I remember when I was first starting out the thought of pitching brands and companies seemed so overwhelming and let me just say it IS NOT that hard or complicated. If you follow these tips you will be pitching to everyone with no stress or fear. Lets get into how to pitch brands!
Finding the Right Contact
This is a really simple step that will save you a lot of time and will make sure your pitch lands in the inbox of the appropriate person. Make sure you go the website of whatever brand or company you are reaching out to and find their PR email. If you send your pitch to their generic email there is a good possibility it will just get lost in the many emails they get daily.
Writing Your Pitch
Your pitch is your one shot to get the brand/company’s attention which means you want to stand out. Make sure you keep it short and sweet, no one wants to read paragraph after paragraph of information, basically you want to tell them what a great fit you think you would be but not waste their time. Here is what a typical pitch to a brand would like from me,
My name is Alex Ashraf, I run the lifestyle blog The Basic Blogger B*tch, you can see the website here https://basicbloggerbitch.com/my combined following is over xxxx amount currently, with X amount on Instagram alone https://www.instagram.com/thebasicbloggerbitch/ . I would love to work with you on a post for my website and socials as I think we would be a great fit. I have also attached my media kit for you to have a look at to get a better idea of my stats and what I have to offer. If you're interested I look forward to talking more.
I try to keep most of my information in my media kit as to not clutter up the email. Speaking of media kits.
Create a Media Kit/Press Kit
The best thing I ever did was make myself a BOMB media kit to attach with my pitches. Media Kits make brands and companies take you so much more seriously in my experience. They also keep all your stats, numbers, previous work with other brands, and other information from cluttering up the initial pitch. You can make your media kit on Canva, which is what I use and it is SO easy, if you don’t want to make it yourself you can find someone to make it for you and it shouldn’t cost that much. My friends have had them made for as little as $15-$20.
Don’t Be Afraid to Follow Up
I have had so many of my friends tell me they want to follow up with a brand after not getting a response and I always tell them DO IT! I have gotten some of the best jobs after following up with the company. Sometimes your email simply slips their mind or isn’t seen and there is nothing wrong with following up, as long as you don’t go crazy and send them like 100 emails I definitely recommend it. I personally like to send my follow up after a week from the initial email.
Be Prepared For Rejection
It doesn’t matter how big you and your blog are or how small we ALL GET REJECTED. It doesn’t mean your blog is terrible or that you will never get work it just means you weren’t a good fit for that company or brand. You will find companies and brands who see the value in you and your blog and those are who you want to work with. I definitely understand how crushing rejection can be but you just have to remember your value and keep your chin up.
I am by no means an expert at this, these are just things I have implemented that have worked for me. I am 100% still learning and navigating being a full time blogger but I hope that these tips can help some of you guys feel more confident with reaching out to companies and brands!
As always if you have any questions feel free to leave them down below in the comments or hit me up on any of my socials! I love talking to you guys so don’t be shy ;)
I hope you all have a fantastic weekend,